MISA Conference at the Brown Hotel in Louisville

Recently attended the MISA conference in Louisville.  MISA stands for "Motorists Information & Services Association" and was founded in Portland, Oregon in 1988 when a group of government program managers, sign vendors, hospitality businesses and other met to network, share program ideas, and encourage consistency of practice. At least twenty states were represented. Within three years, state tourism industry leaders joined and the head office was established in Shawnee, Oklahoma. Within five years, two Canadian provinces were active members.  MISA continues to meet annually to hear updated news of travel related programs. MISA represents its members at the federal level- ensuring that our voice is heard when federal policy is being considered.  


It was a great conference with some very good speakers & presentations.  I enjoyed meeting new people and seeing familiar faces.